Above the Line (ATL) advertising

In ATL strategies we focus at directing the communication towards the mass market. All promotional messages are untargeted, meaning we do not focus on a specific target group. The idea behind this is to inform customers about the availability of the product. Marketers seek to encourage customers to visit stores and actively seek the product. These strategies help companies reach a larger audience and create brand visibility.

How we implementing ATL activities:

Through Television: Advertising campaigns directed at the regional or national level
Through Print media: Promotional messages in newspapers, online articles, and advertisements
Through Radio: Pan-country or pan-city radio broadcasts

Advantanges

Benefits of using our market strategies:

360-degree marketing: Using both ATL and BTL activities – for example, a television advertisement supplemented with pamphlets of the product attached to newspapers. Digital marketing: Online banners and buttons, social media posts, blog articles.
Below the line activities creates a direct point of contact between customers and brands, helping them to understand each other in a better way.
BTL activities create brand awareness while attracting more customers, resulting in more sales leads.

Below the line activations help in reaching your target audience with much ease as compared to traditional ways of marketing.

BTL activities give an advantage to your brand by marking its presence. It makes your brand stand out while saving it from getting lost in the clutter.

Below the line activations help in building a positive image of a brand with instant results.

BTL activities make the brand memorable and remarkable. It creates an impact on the audience with its dynamic strategies.

BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations.

BTL activities help in getting valuable feedback from the customer who helps in improving the product or service.

ATL advertising

Our Strategies