TTL advertising

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A360 Marketing Company

Our Strategies

Our marketing strategies fall into three distinct categories

  • Above the Line (ATL) and
  • Below the Line (BTL) activities.
  • Through the Line (TTL) advertising

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Through the Line (TTL) advertising

TTL advertising involves an integrated approach where both ATL and BTL strategies are combined. The objective here is to get a holistic view of the market and communicate with customers in every way possible. Considering that both ATL and BTL activities are used here, all TTL strategies lead to better brand visibility and brand recall.

Advantanges

Benefits of using our market strategies:

  • 360-degree marketing: Using both ATL and BTL activities – for example, a television advertisement supplemented with pamphlets of the product attached to newspapers. Digital marketing: Online banners and buttons, social media posts, blog articles.
  • Below the line activities creates a direct point of contact between customers and brands, helping them to understand each other in a better way.
  • BTL activities create brand awareness while attracting more customers, resulting in more sales leads.

Below the line activations help in reaching your target audience with much ease as compared to traditional ways of marketing.

BTL activities give an advantage to your brand by marking its presence. It makes your brand stand out while saving it from getting lost in the clutter.

Below the line activations help in building a positive image of a brand with instant results.

BTL activities make the brand memorable and remarkable. It creates an impact on the audience with its dynamic strategies.

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BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations.

BTL activities help in getting valuable feedback from the customer who helps in improving the product or service.

ALPHA MARKETING COMPANY LIMITED
𝑮𝒐𝒐𝒅 𝑫𝒂𝒚! 𝘼𝙣𝙮 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣? 𝙇𝙚𝙩 𝙪𝙨 𝙠𝙣𝙤𝙬..!