Below the Line (BTL) advertising

On BTL activities we are more focused and directed towards specific groups of customers. They are highly targeted, with advertisements being created keeping in mind the demographic and psychographic characteristics of particular customer segments. The communication is highly personalized and the objective is to gain conversions.

The major advantage of BTL advertising is that the results of the campaign can be easily tracked. ROI is also higher here. Additionally, campaigns can be tailored for different subsets of consumers within a single segment.

How we implementing BTL activities:

Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on
Direct marketing: SMS, emails, social media posts, pamphlets
Sponsorship: Events, competition
Public Relations: Press conferences, viral marketing
In-store promotion: Visual merchandising, retailer pop-ups, sampling, sales promotions

Advantanges

Benefits of using our market strategies:

360-degree marketing: Using both ATL and BTL activities – for example, a television advertisement supplemented with pamphlets of the product attached to newspapers. Digital marketing: Online banners and buttons, social media posts, blog articles.
Below the line activities creates a direct point of contact between customers and brands, helping them to understand each other in a better way.
BTL activities create brand awareness while attracting more customers, resulting in more sales leads.

Below the line activations help in reaching your target audience with much ease as compared to traditional ways of marketing.

BTL activities give an advantage to your brand by marking its presence. It makes your brand stand out while saving it from getting lost in the clutter.

Below the line activations help in building a positive image of a brand with instant results.

BTL activities make the brand memorable and remarkable. It creates an impact on the audience with its dynamic strategies.

BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations.

BTL activities help in getting valuable feedback from the customer who helps in improving the product or service.

BTL advertising

Our Strategies