Our marketing strategies fall into three distinct categories
On BTL activities we are more focused and directed towards specific groups of customers. They are highly targeted, with advertisements being created keeping in mind the demographic and psychographic characteristics of particular customer segments. The communication is highly personalized and the objective is to gain conversions.
The major advantage of BTL advertising is that the results of the campaign can be easily tracked. ROI is also higher here. Additionally, campaigns can be tailored for different subsets of consumers within a single segment.
Below the line activations help in reaching your target audience with much ease as compared to traditional ways of marketing.
BTL activities give an advantage to your brand by marking its presence. It makes your brand stand out while saving it from getting lost in the clutter.
Below the line activations help in building a positive image of a brand with instant results.
BTL activities make the brand memorable and remarkable. It creates an impact on the audience with its dynamic strategies.
BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations.
BTL activities help in getting valuable feedback from the customer who helps in improving the product or service.
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